What is Successful Outreach Strategies?

Successful Outreach Strategies (SOS) is an ongoing training opportunity blending both online training with optional in-person co-learning and networking opportunities. Session content will be offered virtually every 4-6 weeks. To re-enforce learning and application, an optional opportunity to meet in person will be held to delve into the content a bit more, identify “real time/real work” opportunities for participants to apply the skills, and work with colleagues to design the application. 

Why is Successful Outreach Strategies being offered?

LGU partners have asked for additional training to focus on developing the outreach skills necessary for creating “buy in” to programs to increase adoption and implementation, as well as the opportunity to create a network of colleagues who are also doing this work. Terms such as civic engagement, public participation and public engagement have also been used to describe this “people side” of natural resources work. The Successful Outreach Strategies training opportunity will help to strengthen the skills needed to effectively reach out to and work with people.

Successful Outreach Strategies Goal:

The goal of BWSR’s Successful Outreach Strategies is to offer a convenient training opportunity for local government staff by providing online training for local government staff to increase knowledge and skill development in outreach and provide an opportunity for a co-learning and networking.

Guiding Principles

  • To be practical training for local government staff to support their natural resource work.
  • To provide convenient access to relevant training.
  • To enhance knowledge and skills in outreach efforts associated with natural resource work.

Training Opportunities

Hold the dates for the next online training sessions for Successful Outreach Strategies 

  • July 2, 9-10:30 a.m. – Registration is now closed.
    • Successful Marketing Strategies on Written Communication: Learn time-saving tips for writing that targets specific audiences and specific delivery vehicles — from flyers, emails and mailings to news releases and social media posts. Geared toward non-writers working in small organizations without communications staffers, the session will focus on the basics of effective writing — including suggestions about what to say and how to say it. Ann Wessel, a BWSR information officer with a journalism background, will offer examples and templates.


Barbara Radke
Training Coordinator