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There are many items that can go in a media kit, depending on the purpose of your event, but the following are some standard components:

As a matter of routine, media interviews should be on the record and attributable to the person speaking to the media representative, unless an alternate attribution arrangement is mutually agreed upon in advance. The following are the most common forms of attribution.

On the record: All statements are directly quotable and attributable, by name and title, to the person making the statement.

On background: All statements are directly quotable, but cannot be attributed by name or specific title to the person commenting.