We've put together some tips for writing a press release that is more likely to get picked up by your local media outlets.
Join Patrick Schultz and Aaron Peter, TTCP engineers, as they cover planning and design criteria for Side Water Inlets (SWI’s). SWI’s are an option within the 410 grade stabilization structure practice. Participants will learn what resource concerns are addressed by this practice, data needing to be collected to design the practice, and the design process using an example project.
TTCP
United States
Side Water Inlet resources from this training can be found here.
FOR IMMEDIATE RELEASE
Contact: Mary Juhl; 612-358-5733
Bloomington, Minn. – Minnesota Board of Water and Soil Resources (BWSR) Executive Director John Jaschke presented the 2022 Outstanding Soil and Water Conservation District Employee award to Becker Soil and Water Conservation District (SWCD) Administrator Bryan Malone today during the Minnesota Association of Soil and Water Conservation Districts’ (MASWCD) annual convention in Bloomington. Malone also serves as Host District Manager for the Red River Valley Conservation Service Area (RRVCSA).
“Minnesota is fortunate to have dedicated, passionate professionals like Bryan Malone working to improve and protect our valuable water and soil resources throughout the state,” Jaschke said. “His commitment to this important work is worth recognizing, and we appreciate all he does to further conservation efforts in Becker County and beyond.”
Malone manages 12 employees in his role as Becker SWCD Administrator and three employees as Host District Manager for the RRVCSA. Malone helped revitalize the 16-county RRVCSA by securing Performance Review and Assistance (PRAP) funding from BWSR to pursue structural improvements to the organization; he also facilitated shared staff and services agreements between the RRVCSA and Becker SWCD to boost efficiency. In his capacity as Becker SWCD Administrator, Malone has successfully applied for and received grant funds from BWSR to support district projects and initiatives. He’s also been involved in multiple One Watershed, One Plan partnerships to identify and pursue common water quality goals across county boundaries.
“Bryan has managed to elevate an already high performing SWCD through his skills as a communicator and expertise in project management,” said Brett Arne, BWSR Board Conservationist and one of three BWSR staff who nominated Malone for the award. “His approach makes conservation delivery across several watersheds much more efficient and effective.”
Each year, BWSR celebrates the excellent work accomplished by soil and water conservation district staff to advance conservation efforts across the state.
Developing relationships with local newspapers, radio stations and other media outlets in your area can be an important part of your organization's communication strategy.
If you are contacted by a journalist to answer questions, or participate in an interview, it's important to keep a few things in mind.