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As a matter of routine, media interviews should be on the record and attributable to the person speaking to the media representative, unless an alternate attribution arrangement is mutually agreed upon in advance. The following are the most common forms of attribution.

On the record: All statements are directly quotable and attributable, by name and title, to the person making the statement.

On background: All statements are directly quotable, but cannot be attributed by name or specific title to the person commenting.

Planning your communication

Before you sit down to write, walking through these questions can help you clarify your message. Your writing may have to be technical by necessity, depending on your audience, but you can still use the principles of plain language to more effectively communicate.

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