Communications is a necessary part of every organization’s outreach strategy, but time and manpower sometimes impact an organization’s ability to reach out. Below are a variety of communications resources for BWSR’s LGU partners to assist in these efforts, including media relations tips, plain language training, template press releases, and more.
Media Relations 101
Template News Releases
- 2015 Special Session Flood Relief Grant Announcement Template
- 2015 Buffer Legislation Template
- 2015 Flood Relief Grant Announcement Template
- 2015 Clean Water Fund Grant Announcement Template
Soil and Water Week Resources
- 2015 Soil and Water Conservation Week Template Press Release
- NACD Local Heroes – Your Hardworking Pollinators Resource Page
- BWSR’s Pollinator Initiative website and toolbox
- Protecting Minnesota’s Pollinators brochure
- US Fish & Wildlife Service Pollinator Outreach and Education materials
Plain Language Resources
Social Media Tools
Other Communications Resources
- Using pictures effectively as a story telling tool
- Template Communications Plan (coming soon!)
Communications Tip of the Month
Don’t be afraid of social media!
April brings National Soil and Water Stewardship week, a great platform for making connections via social media and raising visibility about the valuable role local government units play in conservation. Using social media can feel intimidating at first, but it’s a great way to bring your work to a wide range of audiences. Some of the ways you can use social media to raise awareness include:
- Be social! Announce events that are going on, and invite conversation and questions about what’s going on at your office.
- Make connections. Social media can be a great way to connect with other conservation groups and supporters, and to elevate each other’s work to extend the reach of your message.
- Collaborate. Invite your followers to work with you on a project, or engage them in a photo contest, things to get them posting and chatting on your site and giving them reasons to come back the next time they’re logged on.
You can find other tips and tools in our Social Media 101 Guide. Don’t be afraid to get out there and get active!